Thursday, June 17, 2022 from 8:00-12:00: Preconference refresher of peer review team training. I had not registered and missed some of the preliminary content presented the day before. Was useful for catching up on a few emails as picking up a tidbit or two related to writing high quality Opportunities for Improvement. (OFI’s). Having said that, I was able to serve on an ACBSP Peer Review Team (PRT) and found it to be interesting and a great learning experience. I would highly recommend completing this training in full and volunteering to serve on a PRT.
Thursday, June 17, 2022 from 12:00-1:00: The conference started with a networking lunch. Met Dr. RJ Podeschi (firstname.lastname@example.org) of the Tabor School of Business at Millikin. He is the Dean there and knows Jason Sharp.
Thursday, June 17, 2022: 1:00-1:45: Measuring Social Media Marketing’s Impact on HBCU Graduate Programs presented by Dr. Terrell Strayhorn. Great presentation over leveraging social media on a budget to promote graduate programs. I have reached out to him to share his presentationTweet
- Examine social media profiles to make sure they reflect what we want about the college
- Use hashtags for internal use and @s to promote/encourage others to share relevant posts (i.e. make it easy on them to be able to share;)
- Posts should include why? What? When? Where? Why? (how?)
- Post early and often. Early refers to posts having plenty of lead time as it sometimes takes times for awareness to build as shares proliferate.
- Acknowledge new followers and likes by responding directly to them. This helps to engage them and gets their contacts/followers to engage.
- To help promote on LinkedIn, their dean created a blog post that they shared on LinkedIn. They found this useful for recruiting.
Thursday, June 17, 2022 from 2:00-2:45: Leadership Development & Networking
Thursday, June 17, 2022 from 3:00-3:45: Engaging Gen Z: Presenter was unable to make it and referred us to their presentation. Posted a video presentation in the app.
Thursday, June 17, 2022 from 4:00-5:00: Thought Leader – Developing Resilient and Empathetic Leaders through Higher Education by Dr. Kasthuri Henry, CEO of KasHenry Inc. in Chicago. Empathy is key. Employers are valuing this more than ever. The “other” imperative skill learners need to develop is resiliency. Use Bloom’s taxonomy to to leverage learning. We can not afford to teach undergraduate and graduate students high school levels of cognition. We MUST advance their learning to cognition levels seen in the workplace (i.e. apply, analyze, evaluate, and create). The Resiliency Playbook (speaker’s book) is built around the empathy framework of self-awareness, social awareness, self-management, and relationship management. She shared a story that essentially served as the “five-whys” to get to the root cause. Relate our experiences to learners, facilitate experiential learning. Don’t forget that every student counts. We cannot ask students that one day make a name for themselves if we do not show them we value them when we have them in class.
Saturday, June 18, 2022 from 8:30-9:15: How to Scale Experiential Learning in Business Education. Stakeholders are looing at business schools to produce “career-ready” graduates. Only 34% of students feel prepared for the job market. Employers also feel like most students are not career ready. There is a disconnects between what students think they are good at and what businesses think they are good at particularly for leadership, communication, and listening. There is a growing desire by employers to hire those with soft-skills. Traditional internships are great in terms of “experiential learning” but it is difficult to scale due to limited number of interested students, employers, etc. In 2021, 21% reported taking an internship. 25% of students that DO have internship experience, have a less than satisfactory experience with that internship. 67% of students interested in internships cannot participate in one (equity). CapSim and other simulation tools can help expose students to experiential education at scale. CapSim Inbox Platform allows students to be put into various roles within a simulated environment (i.e. finance, marketing, etc.) to measure a variety of soft skills such as communication, leadership, initiative, etc. For example, they may have to respond to an email from their CFO to address a task. The student’s response to that email is evaluated.
- This might be most appropriate for David and Drake
Saturday, June 18, 2022 from 9:30-11:00: Annual Business & Town Hall Forum. Nothing of significance to report. Basic business of the association including recognition of award recipients, nominations and voting on leadership changes, etc.
Saturday, June 18, 2022 from 11:15-12:00: Improving Student Learning Through Assessment Data Analysis. Shifted to a two-year cycle to ease pressure of constant data collection. They use Excel spreadsheets. Introduced curriculum map (looks almost identical to the ones we do – including courses and objectives and introduced, developed, mastered, assessed). They use a simplified analysis template as a mid-year review to require them (faculty) to review their action plans/implementation throughout the year rather than waiting until the end of the year. They use a variety of data tools including Peregrine Reports, Python, SQL, LaTeX, Power BI, SSRS, and R Studio. They are using Power BI to present the data which helps them to demonstrate that data to faculty where they can filter in various different ways to identify trends/issues. They also use statistical packages to analyze the data. Power BI needs to be a priority as it will let you combine or slice and dice which would be good in terms of measuring/assessing concentrations, different majors, etc. to comply with different requirements from ACBSP and AACSB. They also include faculty type (i.e. adjunct/full-time). We could consider adjunct/full-time as well as SA, PA, etc. We also want to include by department but I think this would be covered by including their major? We need to think about this.
Saturday, June 18, 2022 from 12:00-1:00: Networking Lunch. Sat with Steve Parscale and a few others. Followed up on Rusty’s earlier conversation with him regarding the need to assess concentrations. This is particularly relevant given our recent launch of the MS: Management program that contains multiple concentrations. I believe that a great solution is outlined above and the direction in which we are heading; a zero-credit course to be taken during a student’s final semester. Along with the assessment data collected, it would have to be cross-referenced with each student’s major and if relevant, concentration.
Saturday, June 18, 2022 from 1:00-2:00: Keynote Speaker: New Higher Education Imperative. Stakeholder Capitalism. Stressed the importance of serving the broader definition of stakeholders in a moral and ethical way; addressing diversity, equity, and inclusion issues head on. Demographic shifts mean we have to be more open to change, inclusion, open-mindedness, and better than the past. Globalization is also changing things. Communications is shrinking our globe, making it easier to connect and work globally. This means we have to be more open-minded and able to interact and engage with diverse cultures, languages, etc.
If you do good, people will accuse you of ulterior motives. Do good anyway!Marc H. Morial
Saturday, June 18, 2022 from 2:00 PM-2:45: Thought Leader Session – Resilience in Higher Education: Fostering a Culture of Transformation. Seemed to provide little value so I left early.
Saturday, June 18, 2022 from 3:15-4:00: Marketing Panel: Leveraging Accreditation to Grow Business Programs in Fluid Times. Over 80% of students starting at a community college do so with the intention of wanting to complete their bachelor’s degree. The first presenter essentially argued the importance of leveraging accreditation to develop articulation agreements, using accounting as an example. The first section of this session was not particularly valuable with the exception of the potential to develop an articulation agreement between us and ACC.
- Promote accreditation at open houses and on admissions website
- Parents often ask if programs are accredited
- Use ACBSP standards to discuss the quality of the program
- Teaching, research, service, class sizes, co-curricular, etc.
- Send accreditation material to high schools
- Ensure admission staff are well-verses in ACBSP standards
- Promote and increase articulation agreements with 2-year schools and international schools
- Meet at annual conference
- Encourage faculty to reach out to deans of schools of business when they travel
- Promote accreditation to non-accredited schools
- Press releases that promote the value of accreditation for increasing the value of the school
- Focus accreditation
- Use current students as role models
- Promote honor societies and scholarships
- Encourage student involvement in accreditation via clubs and regional conference presentations
- Encourage students to present at regional (ACBSP) conference
- Alumni Outcomes (Meets CHEA Standards)
- Place alumni outcomes on website (retrievable from LinkedIn) – Use this to build a database of alumni and where they are after graduation
- Place learning outcomes on website
- Emphasize Global network of schools and alumni
- Promote the fact that
- Add accreditation logos to syllabi and email signatures
- Add AACSB/ACBSP logos to table clothes
- Display AACSB/ACBSP logos prominently at Open Houses
- Social Media: Not clear how they will leverage using social but I am thinking with hashtags, including accreditation logos in banner images, Canvas course shells, etc.
Saturday, June 18, 2022 from 4:15-5:00: Email Marketing: The Hidden Hero of Online Student Recruitment. Email returns a better ROI than social media. It is important to manage email list growth and quality; do not send the same message to all contacts; test delivery; test all links; know your audience.
Define your audience: know their age, work experience, interests, motivations (i.e. skills, build professional network, etc.), what might stop her I.e. difficulty of graduate school, ROI of degree, etc.); from this, develop key messages that speak to their motivation and addresses their concerns.
Awareness: Gain visibility and create a positive brand image. Keep messages brief and to the point.
Consideration: This is where you provide them with helpful resources, upcoming events, testimonials, offer interaction with staff members, how to finance their education, etc.
Decisions: Overcome final pain points, offer to work with them one-on-one if they require help.
Enrollment: Goal is to complete the applications. Welcome accepted students into the school. Personalize this. Make next steps easy and exciting. We’ve prepared great things for you.
Avoiding SPAM filters: Keep your database list clean. Use opt-in when you can on information request forms. Don’t be afraid of the unsubscribe button (keeps your email list clean: 20-30% annual churn; prevents frustration/badmouthing amongst peers; update preferences; encourages high quality content); Use strong subject lines (he provided a list of do’s and don’ts); Segment email campaigns (i.e. locations, course of interest, lead score, type of request – targeted segmented campaigns are SIGNIFICANTLY more effective);
SPF, DMARC, DKIM methods to verify whitelist scores
Learn how to track clicks from email as well as the web. If we use Qualtrics, it does facilitate this to a degree. Google Analytics provides similar (more detailed) kinds of data. Use templates, segment, automate as much as possible
Sunday, June 19, 2022 from 9:00-9:45: Capstone Courses in the Pandemic: Providing the Best Learning Outcomes. What are our goals? Integration, application (problem identification), and professional readiness. Common approaches include case analyses, simulations, etc. Those three criteria were evaluated by some research she presented and in general, in academic, we get an A, B, and F respectively in these three areas. My last criteria likely would be better given my newly added resume/job search project. Focus on continuing to develop this portion of the class. Lots of reflection exercises (on track there), case analyses (on track there), experiential project (this one I would need to think through more). The goal is to get them into the “consulting” mindset. This might look a lot like the project developed in BCIS 5311 to analyze the information system for an organization. As the capstone, I have to figure out a way to incorporate each area (i.e. networking databases, systems analysis and design, etc.) as part of that project. Consider three projects as I currently do but tweak to more formally align with the three criteria outlined above.
Sunday, June 19, 2022 from 10:00-10:45: Using the Baldridge Framework to Improve Resilience. Baldrige Framework. Creating a culture of Baldrige is key at the most important thing followed but planning strategically and continuity planning. Leading with vision was next. The results of their study indicated that organizations that utilize Baldrige and scored high on it faired better during the pandemic. While I did not find a lot of value in this session, it did serve both as a reminder and motivation for reviewing Baldrige and thinking about how to best incorporate that into what we do as a College. The framework aligns quite nicely with accrediting standards.
Sunday, June 19, 2022 from 11:15-12:00: Standard 3 – Overview of the Requirements for Student and Stakeholder Satisfaction. Parents, alumni, parents, local community (employers), other schools (i.e. transfer institutions), students (current and prospective), faculty/staff all represent stakeholders. We need to collect data from these and others that are somehow involved with our College. One of the keys is to not only collect this data/information but also USE it! See Table 3,1: Student and Stakeholder Groups in the ACBSP Standards. Tools include surveys as well as evaluations. Qualitative/informal ways include advisory boards, dinner/donor with the dean, etc. Great source for “quotes”. Make sure this aligns with the mission. Process is key: Specify the process and follow it. Providing results is also key. Evaluate trends from course evaluations, student measures, alumni surveys, other student/stakeholder measures. We really want a minimum of 3-5 data-points. So, think 3-5 years of data collection. We have several measures; some with a single data point while others of as many as four, I believe. See links below for more thorough examples. So, “use” the information by sharing it with relevant stakeholders.
NOTE: Due to the need for these feedback loops to be systematic, work with Chris to add these to the calendar to routinize/systematize this process. On a related note, also make sure our AoL reviews are scheduled for the Spring faculty meetings.
- Incorporate AACSB and ACBSP logos to all COB materials (i.e. the Canvas template, website, flyers, guidebooks, etc.).
- Review social media profiles to make sure they clearly and accurately reflect what we want to put out into the world.
- Review AoL outcomes to identify outcomes that align with stakeholder expectations and work to identify objective, validated instruments to assess each outcome. Outcomes might include things like communication, emotional intelligence, ethics, etc.
- Expand internship opportunities and leverage the use of simulations to expand experiential learning at scale.
- Develop Power BI to reflect data for assessment and other feedback tools such as stakeholder satisfaction surveys.
- Share with Drake and David opportunities with CapSim to train with some of the new simulations.